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PRAXIS, together with the Jose “Totoy” V. Avellana Professorial Chair for Communication Arts and the Ateneo de Manila University Department of Communication held the first Jose “Totoy” V. Avellana Memorial Lecture entitled (Re) Defining Creativity on Digital Media.




The event is an engagement with industry leaders from advertising, public relations, and corporate communications. The team facilitated logistics, participant coordination and design of all communication materials for this event.

(Re) Defining Creativity on Digital Media was held last September 22, 2018 at the Ricardo and Dr. Rosita Leong Hall, Ateneo de Manila University Loyola Heights Campus, Quezon City. A diverse set of participants attended–communication students, academics, and professionals from Philippine Association of Communication Education (PACE)-member institutions and other academic institutions from Manila and nearby areas.

